Unibet is a corporate bookmaker with US based operations in the states of New Jersey and Pennsylvania as well as global operations across Europe and Australia . Their global exposure is what has allowed Unibet to deliver to the US market an experience rich, smooth and reliable betting platform. Unibet’s product offering includes Fixed Odds Sports, Fixed Odds Racing and online casino games.
Although currently only being offered in New Jersey and Pennsylvania, Unibet has expansion on their mind and we predict they will be a household betting name across much of the USA very soon.
As they say themselves, Unibet was born out of a singular passion for sports betting and the desire to provide bettors with the knowledge they needed to become improved sports gamblers. Pretty much exactly the mantra here at School of Bets!
Unibets’s Swedish Founder Anders Strom, considers sports bettors his kindred spirits and knows what they are looking for in a sportsbook.
Unibet is built on a foundation of 4 fundamental beliefs: Provide Entertainment, Bring Expertise, Deliver Innovation and Push Responsibility. We at school of bets believe they deliver on all four of those promises.
The Take Away: If you have a chance to bet with Unibet, you should not hesitate. They leverage previous experience in other markets to bring to the US a world class betting platform with super competitive odds. . As time goes on it is expected Unibet’s appetite to gain market share will see them continue on their crusade of delivering for the bettor exactly what they want.
| Category | Score |
| User Interface | 17/20 |
| Available Markets | 19/20 |
| Competitive Odds | 16/20 |
| Live Betting | 9/10 |
| Promotions | 8/10 |
| Payment Methods | 4/5 |
| Loyalty Rewards Program | 3/5 |
| Partner Deals | 3/5 |
| One Percenters | 4/5 |
| Overall Rating Score | 83/100 |
Overall Rating 83%
Ratings Methodology
In rating Unibet’s Sportsbook, a weighting of 20% was given to each of the User Interface, Available Markets and Competitive Odds features. This weighting reflected those features that were deemed most important to an overall betting experience. A weighting of 10% was given to each of Live Betting and Promotions features and finally a 5% weighting was given to Payment Methods, Loyalty Rewards, Partner Deals and One Percenters.
The overall rating was then given by taking those individual weightings into account. It is important to note that a 100% rating would indicate the best possible online sportsbook model. There are some examples from international markets that give a pointer to what this ideal model may look like. At this point that model does not exist in the US as the online sports betting market is still maturing.
User Interface
The Unibet user interface on both browser and mobile app, is very good. It is comparable with the big name sportsbooks of Fanduel and Draftkings and not far away from the best in market PointsBet sportsbook. A big reason for the high level user experience is that Unibet has been able to bring its proven technology from more established markets and deliver this straight to the devices of US users. As they become more established here in the US the tailoring of the technology to the specific needs of the US user will only improve.
The mobile app is super smooth but lean. It may not be packed with the spectacular graphics of some of the other books but what it lacks there it makes up for in functionality. After all, it’s built for bettors! The striking emerald green and black colour scheme makes extended viewing sessions easier on the eyes. The slide in menu from the left side lists the featured markets including inplay and upcoming, the full range of sports offerings, along with other key elements like available promotions.
The main screen offers bettors the ability to switch betweens odds formats with the default being American odds.
The bet slip is simple to use, and very usefully appears at the bottom of the mobile screen, allowing bettors to continue to peruse odds without the hassle of switching between bet slip and odds page.
It is very hard to imagine that any bettor would be disappointed with Unibet’s user experience offering!
Available Markets
Unibet have a ton of available markets. If the market is legally available to be bet then Unibet are offering it. You can’t ask for much more than that. They offer extensive markets on popular sports such as the NFL, NBA, NHL and MLB. Included in that are a variety of prop bet markets.
Unibet also leverage their international roots and offer a global focus with offerings across many international sports and leagues. This gives the bettor the opportunity to wager on sports markets around the clock. Sports such as cycling, darts, cricket, rugby union and Australian Rules Football are staples for Unibet. These sports are huge volume markets globally while perhaps not drawing the same attention in the US. If you are looking to bet on these markets Pointsbet has you covered.
For comprehensive international sports analysis you must follow School Of Bets Contributor Brett Johns on twitter at Twitter.com\The_BrettJohns
Competitive Odds
Like most retail sportsbooks the Unibets odds are as competitive as you will find in the legal US market. On all major US sports you will be able to find -110 opening lines. Perhaps not the -105 (unless via promotional markets) you may occasionally see around the place but still competitive.
Unibet wide range of markets means that you will find great odds offerings most of the time. Unibet themselves are very clear that odds matter and they do their bets to get you the best. There is something pretty awesome about that.
The issue with the concept of best odds is that no bookmaker can sustain the best odds on all markets at all times. With Unibet you know you are going to be able to find the market you desire and probably a price that is comparable to most of the industry. The benefit is you are betting on your mobile on the run.That is hard to beat.
If you truly want the best odds all the time then you need to be operating accounts with multiple sportsbooks. In that case then you would be crazy not to have an account at Unibet.
Live Betting
The Unibet Live Betting Platform is fantastic. It really is. It offers a simple to use interface with all major sports included. If there is a game happening somewhere you can guarantee Unibet has a live market up for it with a ton of add ons to make your live betting experience first class.
When you drill down into an individual market there is game situation data available to the bettor alongside the live odds. This includes the scoreline and game clock as well as graphics depicting the flow of play and a heap of other sport specific information relevant to the sport you are betting on. While some other sportsbooks offer more functionality in this department Unibet provides the bettor with more than just the essentials, there are some bells and whistles too.
Unibet’s live betting platform is reason enough to be a Unibet customer!
Promotions
The US sports betting market is not short of great promotional and bonus markets. Unibet’s promotional offerings are comparable to others in the space. The best part about their promotions is they are user friendly and targeting markets you are likely to bet on.
The promotions are fun, creative, generous and easy to understand for recreational or beginning bettors. Any bettor that has engaged in the grind to become profitable appreciates a chance to get a leg up from their sportsbook. Many of the promos offer real cash back or real cash boosted winnings. You can’t beat real cash!
Some examples are the 30% weekly parlay boost, Daily Odds Boost and the very user friendly profit boosts which are up multiple times per week. Needless to say they are enticing!
The promotional markets at Unibet are reason enough to hold an account at this sportsbook.
Payment Methods
Unibet offers more than just the standard deposit options for bettors.
- Visa and Mastercard Debit/Credit card functionality
- Online Banking Transfer
- PayNearMe
- PayPal
- Play+ Prepaid Card
- In Person over the counter
The bank transfer method is widely accepted by most banks but can take a couple of business days (in some cases up to 5) to appear in your account. In this case you need to be preplanned and process the deposit well before you wish to begin betting.
In person deposit is less convenient but if you are in New Jersey you can visit the casino cage at the Hard Rock Hotel and Casino in Atlantic City or for Pennsylvania customers head to the Casino Cage at the Mohegan Sun Pocono in Wilkes-Barre.
Loyalty Rewards Program
Unibet is yet to offer a loyalty rewards program for their sports bettors. It won’t be long though. Stay tuned!
Partner Deals
The major partner deal on offer through Unibet is via their online casino. You may arrive at the Unibet mobile app to bet on sports but rest assured you can scratch that table game itch at the same time!
Just look for the casino tab in the main menu of both the mobile app and the web browser. They have a ton of sign up bonuses and ongoing bonuses which will certainly keep you entertained.
One Percenters
Unibet is loaded with one percenter value. One percenters are those things that on their own offer only small benefits but as a collective can make a real difference.
Unibet offers a weekly Parlay boost which juices up a bettors odds by 30%. The value of this can’t be understated. Even a poorly put together parlay can come out looking sharp!
The functionality of the Unibet bet slip is as good as any in the market. Anyone who has bet on sports for any length of time knows how important it is to be able to load bets up and get them on quickly before prices move or momentum shifts. Unibet has bettor covered here. It’s a big deal.
The ‘Starting Soon’ tab lists events that are soon to begin. While not a unique feature it is the simplest to use in the industry. You will be surprised how often you will use this and how frustrating it is when this features is hard to find or clunky at other sports books.
The Game Starts Now!
UniBet is an essential addition to any sports bettors sportsbook repertoire. It is market leading in most facets and has the desire to continue to be an innovator in this space. Their promotions are great and their customer service is top shelf. Use the links on this page to grab you best in the business sign up bonuses. Start off profitable!
Good Luck and as Always Bet Responsibly!